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Gamification is a term that was coined in 2002. Gamification can be used to motivate and inspire players, as well as offer personalized marketing and retention tools to communicate with your players via a multi-channel engagement marketing platform!
What is gamification and how does it work?
Gamification is the process of applying elements from game design into other areas of interaction or activity, especially business processes such as customer service. The goal of gamification is to make tasks more fun for users by adding features found in games like points, competition, rewards for the effort put forth, etc.
Smartico Gamification
Smartico Gamification in iGaming is used to motivate and inspire players as well as offer personalized marketing and retention tools to communicate with your players via a multi-channel engagement marketing platform!
Benefits of using gamification in iGaming
Some of the benefits of using gamification in iGaming include:
Increased engagement –
When tasks are turned into games, users are naturally more engaged. Gamification can help to increase customer engagement by making it more enjoyable to interact with your business.
Increased loyalty –
When users feel like they are a part of something, they tend to be more loyal. Gamification can help to create a sense of community and loyalty among your players by giving them awards and recognition for their efforts.
Increased motivation –
Who doesn’t love getting rewards for their hard work? Gamification can help to motivate players to keep playing by offering rewards such as points, badges, privileges, discounts, and more.
Increased retention –
Keeping players engaged is one of the best ways to keep them coming back for more. Gamification can help to increase player retention by motivating them to keep playing as well as providing personalized marketing and retention tools.
Better data insights –
Games offer great opportunities for gathering data on user behavior. Gamification can help you to gain valuable insights into customer behavior that you can use to improve your business operations.
Cost-effective –
Unlike traditional marketing methods, gamification is a relatively cost-effective way to engage your players.
Final thoughts
The iGaming industry is a multi-billion dollar market and it’s constantly growing. In order to stay ahead of the competition, many iGaming operators are turning to gamification as a way to engage and motivate their players. Smartico is a Gamification & Loyalty Suite platform that enables iGaming operators to drive customer engagement and increase revenue by providing personalized marketing and retention tools to communicate with their players via a multi-channel engagement marketing platform. Some of our Gamification tools include Missions, Levels, Badges, Tournaments (Sportsbook & Casino with flexible scoring rules), Spin the Wheel and other mini-games, Marketplace – let your players turn their points into real rewards.

Wasim Fazal
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